ICP scoring 0 to 100: spend time on leads that close.
ICP lead scoring software grading every account 0 to 100 in real time on firmographics, technographics, intent, and engagement. Hot to reps, warm to AI, cold to nurture.
2.4x
Conversion vs unscored
60+
Signals scored
0-100
Score per lead
Real-time
Re-scoring
ICP scoring that grades every lead against your ideal customer profile.
Predictive lead scoring routes A-tier prospects to humans, runs B-tier on AI, and quietly drops the rest. Reps spend 4x more time on accounts that close.
Build your ICP visually with drag-and-drop conditions in under 10 minutes. No formulas, no SQL, no expensive consultants needed.
Score 60+ signals automatically: firmographics, technographics, hiring spikes, funding rounds, intent, and recent news mentions per lead.
Track engagement on every email open, click, reply, LinkedIn profile view, WhatsApp message, and meeting booked across channels.
Auto-route hot leads (top decile) to a human rep, warm leads to SmartChat for AI qualification, cold leads to a nurture sequence.
Decay stale leads automatically so your priorities stay fresh week over week without manual cleanup or quarterly list pruning.
Re-score in real time the moment a contact's profile, employer, or behavior changes, with zero batch jobs or nightly reruns.
Sync scores to HubSpot, Salesforce, Pipedrive, Attio, and Close in real time with full provenance per contributing signal logged.
Roll scores up to the account level so reps see the buying committee, not just individual contact scores, on every dashboard.
Route sequences by score: top-decile accounts get a different opener, value prop, and channel mix than the long-tail nurture.
Set custom score thresholds per workspace so agencies can run different ICP definitions per client without re-implementation.
Log every score change, signal, and routing decision in a full audit trail exportable for compliance and ops review monthly.
Lift conversion 2.4x versus unscored lists with first-touch reply rate measurably higher on scored leads across every channel.
Frequently asked questions
How does Navigent lead scoring work?
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Every prospect gets an ICP score from 0 to 100 based on your ideal customer profile (industry, size, tech stack, geography) plus live signals like funding, hiring, and intent data. Scores update in real time as signals change.
Which signals feed into the ICP score?
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Funding rounds in the last 12 months, hiring velocity (especially in the buyer's department), tech stack matches and gaps, recent leadership moves, website visit intent, and 30+ firmographic fields. Each signal is configurable per workspace.
Can I customize the ICP scoring formula?
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Yes. Workspace admins can adjust signal weights, set required and disqualifying criteria, and create up to 5 named ICP profiles per workspace. Score changes apply retroactively to all existing prospects within minutes.
What's the difference between lead scoring in Navigent and HubSpot in 2026?
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HubSpot scoring relies on form fills, page views, and email engagement after a lead is already in your CRM, while Navigent scoring runs on cold prospects before any engagement using external signals. The two complement each other when integrated.
How often are scores refreshed?
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Funding, hiring, and leadership signals refresh weekly, tech stack monthly, and intent signals near real time on a 6 hour cadence. Manual refresh is available on any prospect at any time.
Can I auto-route high score leads to a specific rep?
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Yes. Routing rules send prospects scoring 80 or higher to your senior reps or to SmartChat for immediate outreach, while scoring under 40 routes to nurture campaigns. Rules support round-robin, territory, and account-based routing.
Does lead scoring work with my existing CRM data?
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Yes. Navigent ingests CRM contacts and accounts, applies the ICP score, and writes the score back as a custom field in HubSpot, Salesforce, or Pipedrive. Bi-directional sync keeps scores aligned.
Is ICP scoring 0 to 100 included on the Solo plan?
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Yes. Full ICP scoring 0 to 100 with all signal types is included on Solo at $99 per month. Pro and Agency add custom signal weights, multiple named ICPs, and historical score tracking.
Score 10,000 leads against your ICP in under 10 minutes.
Define your ICP, hit run, and watch every contact score 0 to 100 automatically. Included on every plan. 14-day free trial, no card required, $99/mo when you upgrade.