Campaigns

A campaign contacts one role's shortlist, from one sender account, with messages you can read before they go out. LinkedIn comes first; e-mail is the fallback.

Set up and start a campaign

1. Open Campaigns and create a campaign for the role.
2. Choose one of the two starting templates, in Danish or English.
3. Choose the sender account.
4. Adjust the steps, and decide whether the invitation carries a note.
5. Read the messages in the preview, and send a test to your own address.
6. Add candidates from the Shortlist tab with Add to campaign, and start the campaign.

The sequence

A campaign reads as a flow, left to right: Shortlisted, the invitation, a fork on acceptance, the message after acceptance, the follow-ups, and the e-mail on the branch where the invitation isn't accepted. Each step has a channel, a delay in days and a condition. Once running, each step shows how many candidates are at it.

The templates keep messages short: a greeting, one sentence on why this person, one question, and your name. A campaign copies its template when it starts, so editing the template later never changes a running campaign.

The invitation's note

Invitations go without a note unless you turn one on for the campaign.

• A note can be at most 200 characters, LinkedIn's limit on every account type. The editor counts down and won't save more.
• A note that comes out longer once filled in for a candidate isn't sent. It goes to Needs action in the inbox, and nothing is cut off.
• A free LinkedIn account can add a note to three invitations a month. The campaign shows how many are left; once they're used, invitations wait for next month rather than go without the note.

Variables and the AI sentence

Insert variables from the list: {{first_name}}, {{current_company}}, {{job_title}}, {{sender_first_name}} and {{role_title}}. There's no variable for education, because search data can't prove it. If a variable would come out empty, the message isn't sent and you see why.

Each message can hold one AI sentence, written as an instruction between braces and asterisks, such as {*one sentence on why this person fits, from the evidence*}. It's filled in per candidate from the assessment and the job ad only, and you can read it in the preview first. If it can't be filled in, the message waits under Needs action.

Navigent adds nothing to your messages, not even a privacy line; if you want one, write it into your template. What you read is what gets sent.

When messages go out

• On weekdays between 8:00 and 16:00 in the sender account's time zone. Weekends are skipped, public holidays aren't; to skip a day, pause the campaign.
• A step that falls outside those hours waits for the next opening. Delays are counted from the previous send.
• Sends from one account are 4 to 20 minutes apart, at random.

Limits and the ramp

Limits apply per account:

• LinkedIn invitations: 15 a week to start, 80 at most. After two full weeks with more than 30% accepting, the limit rises by 10. Below 20%, it falls by 10. It never rises more than once a week.
• Messages to connections: 30 a day to start, 60 at most.
• E-mail: 40 a day to start, 150 at most. A new mailbox sends at most 20 a day in its first week.

Reaching a limit isn't an error: the account waits until the limit resets, and you're told once.

One sender per campaign

A campaign sends from the account it started with, for life. To reach more people, run two campaigns from two accounts.

Automatic refill

A running campaign can add new candidates from its role as they reach the shortlist. It's off by default, and never adds anyone a person hasn't said yes to.

Good to know

• A reply stops the rest of that candidate's sequence at once. An auto-reply doesn't.
• The do-not-contact list and Navigent's suppression list are checked just before every send.
• A candidate can be in only one campaign at a time.
• A candidate's e-mail address is looked up only when they reach an e-mail step. It uses one of your e-mail addresses only if it's found, and never twice for the same person. If it isn't, that candidate's e-mail step is skipped. See Searches and usage.